The Reformed Spirits Company Group

The Reformed Spirits Company was established in 1999. The group creates and develops unique drinks brands, that bring innovation and quality to stagnant categories. Innovation, high quality liquids made from the best ingredients and beautiful brands has driven both new and existing consumers to the exciting new brands the group has launched.

When the Reformed Spirits Company launched Pölstar Vodka it came to dominate the London premium on-trade after two short years before the brand was sold to William Grant & Sons in 2002, who subsequently renamed it Reyka. In the Pölstar days the Icelandic bottled brand was famed for its iconic cucumber vodka, first of its kind.

In 1999 the group kicked off the gin renaissance with the launch of Martin Miller’s Gin. Creating the best tasting gin imaginable with the innovative combination of soft Icelandic water and best English distilling techniques. Martin Miller’s went on to become the most awarded gin over the last two decades and the world’s largest independently owned gin brand, before the majority control of the brand was sold to Zamora Company in 2018.

The lack of ability to pair Martin Miller’s Gin with good tonic lead to the quest to create the perfect G&T. Out of this the Reformed Spirits Company developed and launched Fever-Tree Tonic in 2004, with all natural ingredients, real sugar and real quinine. The group subsequently partnered with Charles Rolls and Tim Warrilow who took the brand forward to a full mixer range, world dominance in premium mixers and a subsequent stock market listing in London.

For over a decade the group has been researching the cream liqueur category and identified a number of areas lacking in the category from the consumers’ point-of-view. Several years of refinement, development and innovation of a unique liquid finally lead to the launch of the brand Wild-Arbor. Wild-Arbor is the first totally clear and all natural, plant-based cream liqueur, and covers an extraordinary range of free-froms; being gluten free, dairy free, GMO free, MSG free and completely devoid of any artificial ingredients. The brand is currently sold across 10 states in the US, in the UK, Asia and Germany.

In addition to its own design, branding and marketing capabilities the group has its own licensed importer companies in the UK and US.