Disruptors of moribund beverage categories

The Reformed Spirits Company is an international premium beverage developer founded in London in 1999.  The company specialises in identifying sleepy beverage categories and blowing life into them with new, vibrant brands. Reformed Spirits Company Holdings Limited is the holding company of the group. The group consists of the brand owner Wild-Arbor Limited, the UK importer Reformed Spirits Company Limited and the US importer Kindred Spirits of North America inc. Other markets are served by external importers or distributors.

  • The Company
  • Our Brands
  • Contact

The Company

The Reformed Spirits Company was established in 1999. The Company creates and develops unique drinks brands from scratch. It identifies moribund categories in the drinks industry that are in need of innovation and develops better products to revitalise consumer choice and thereby interest.

To build a new beverage brand often takes time. To change the perception of a whole drinks category takes even longer. We didn't realise this when identified Gin as a category ready for some fizz in 1999 and created Martin Miller's Gin. On the other hand, the re-launched Pölstar Vodka took a leading position in the London premium on-trade vodka market in only eighteen months before it was sold to William Grant & Sons in 2001. Perseverance pays off, as was evidenced by the Company's entry into the mixer category in 2004 with Fever-Tree.

Now the Company is targeting the somewhat stuffy Cream Liqueur category with the all-but-stuffy Clear Cream Liqueur Wild-Arbor. Plant based, gluten free, dairy free and completely devoid of artificial preservatives, it is the Cream Liqueur we hope modern and aware consumers will identify with. And without wishing to sound sanctimonious - we plant a tree for every bottle sold to offset the carbon print of production and distribution.

Our Brands

  • Wild-Arbor
  • Martin Miller's Gin
  • Fever-Tree
  • Pölstar Vodka

Wild-Arbor

The latest and most exciting product to be launched by The Reformed Spirits Company is Wild-Arbor. A clear cream liqueur free from preservatives, gluten and lactose, it allows indulgence without compromise. With a brand promise to plant one tree for every bottle sold, it is kind not only to the body but also to the soul. Wild-Arbor allows you to indulge with a clear conscience.

Wild-Arbor over ice makes for luxurious after dinner indulgence

Pink Martini

Wild-Arbor makes luxurious cocktails

Lush and indulgent with only natural ingredients

Go to website

Contact

info@wild-arbor.mt

Reformed Spirits Company Holdings
The Kyle Building
135 Mediterrenean Street
St Julians, STJ 1870, Malta

+356 21 345009