Reforming stagnant drinks categories with some of the world's most beloved, awarded and unique premium brands
For over two decades the Reformed Spirits Company has used innovative ideas in creating high-quality brands to revitalise stagnant categories:
Pölstar Vodka (now Reyka), with the iconic cucumber variant.
The first and leading independent super premium gin brand Martin Miller’s Gin launched in 1999, kicking off the gin renaissance taking a category that had fallen into disrepute and decline into being one of the most vibrant and innovate categories of the last decade.
Lack of quality tonic to pair with Martin Miller’s led to the creation of the Fever-Tree mixer range, launched 2004, which raised the quality bar and completely revolutionised the category.
In 2019 the first totally clear, all natural and plant-based cream liqueur; Wild-Arbor was launched.
Reformed Spirits Company Holdings Limited is the holding company of the group. The group currently consists of brand owner Wild-Arbor Limited, UK importer Reformed Spirits Company Limited and US importer Kindred Spirits of North America inc. Other markets are served by external importers or distributors.
Wild-Arbor is the first and only cream liqueur that is clear and made from all plant-based, natural ingredients.
Rich and creamy, full of chocolate, vanilla and caramel flavour like a traditional cream liqueur, Wild-Arbor is full of indulgence but unique in being totally clear and made from only plant-based, natural ingredients.